Blair Martin – Young Professional and World Traveler
Blair Martin is 32 years old lawyer living in Paddington in Sydney. He and his partner have been together for 3 years. They recently bought a luxury apartment choosing apartment living so that they can up and go whenever it suits them, without the worry of looking after a house.
Blair loves to travel and heads off overseas at least twice a year. Blair loves to be prepared and spends considerable time online researching his next destination, the best areas to stay in and what to see while visiting each city.
Even though he and his partner have reasonably high disposable incomes, Blair loves a bargain and searches for the best accommodation deals to be found. He does however like his accommodation to be slightly more than comfortable so access to as much detail about the chosen hotel as possible is a necessity.
Being a lawyer however means that he can be time poor and doesn’t like to waste what time he has on difficult systems that aren’t intuitive.
Web Usage
Blair is extremely computer savvy and uses the Internet everyday for work and personal use. He also experienced in using online booking systems for travel and accommodation. He is also used to negotiating airline websites to get the best seat possible when checking in online.
Using Hotel Club
Blair uses Hotel Club for the club benefits and great variety of hotels listed on the website. He checks back frequently when planning a trip to make sure he has the best deal possible for accommodation at his planned destination.
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Alison Whitely – Personal Assistant and Mother of Two
Alison is a 54 year old mother of two who has recently gone back to work after being a stay at home Mum until her youngest went off to college 2 years ago. After some encouragement from her husband Ben, Alison got a job as a PA for the Managing Director of a International Marketing Agency based in her home town of San Francisco.
Her new job is challenging and she sometimes feels she’s been thrown in the deep end with all of this new technology she has to get used to. Her kids give her some pointers when they are home and she is well versed with using email and Facebook. She says she had to get used to these things because the kids never call.
Part of her role is to make travel arrangements and book hotel accommodation for her boss when he travels overseas on business. Her boss likes to stay in style but has a responsibility to the shareholders to make sure he isn’t spending unnecessarily. This means Alison needs to find quality accommodation on a budget.
Web Usage
With her new job, Alison has had a steep learning curve on how to use the Internet. She is still wary about using her credit card online and feels that some of the personal aspects of life have been lost with everything being done over the Internet. She is however now using the Internet for her own personal banking, paying bills and some shopping on the internet but only from reputable people like Amazon.
Using Hotel Club
Alison uses hotel Club to book accommodation for her Boss. She likes the hotel listings and the photos of the hotels so she can show her boss what the rooms and facilities look like before he leaves.
